Want to develop a direct communication line with your web site visitors without spamming? Develop an opt-in list with a large subscribers’ base. You will be able to send personalized emails to your subscribers who have expressed their willingness to receive informative as well as commercial offerings from you. However, you have to tread a fine line between annoying your visitors and making them volunteer the information you need. Knowing the right strategy and implementing it correctly will decide whether your offerings end up in spamboxes or inboxes. These seven steps will guide you in the right direction.
1. Decide what information you need to collect. Names and email addresses are the minimum. Do you need their home address, their gender, or their age group? Don’t collect information that you don’t have any plan to use. Don’t collect information for any anticipated future use. You may get plenty of chances to collect those information from a revised list of prospects. Keep the information collection to the absolute minimum.
2. Publish a privacy policy and provide a link at the point in the web page where you collect users’...
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