Article marketing is one of the most popular methods used by internet marketers to increase traffic to their web sites and hence increase their income. However, there are right ways and wrong ways to use articles to drive business to your site. Lets look at the right ways.
Your article starts with the title, and this is true whether you are writing yourself or using an article ghost writer. Good ghost writers make sure that they fully understand what their client wants of an article before starting. The title should accurately reflect the content of the article, and also contain the keyword being used.
Articles should be based on a keyword since search engine optimization is just as important in an article as it is in the content of your web pages. Your articles can be listed in search engines in the same way as your web pages, even when they are on article directories. A directory is nothing more than a website containing articles as content. The keyword should be that of one of your own website pages that provides information on the article title. If you plan your article in this way, you will make best use of what article marketing has to...
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