Back Links: Article Marketings Backbone

| Total Words: 772

Article marketing can be an effective way to build your companys online presence. But to maximize its potential, remember to use Back links.

Back links are also known as incoming links, inbound links or IBLs. Think of them as the reverse of hyperlinks: Hyperlinks take users from your site to another. Back links take users from another site back to yours.

Back links are links received by web directories and websites from other directories and websites. Search engines use them to determine a websites ranking. That is, when you enter a keyword into your favorite search engine, one way the search engine decides which site is at the top of its list is by the number of Back links it has.

Back links build on quality. If your website is a good one, people will start linking their sites to it. This of course builds traffic to your website and thereby builds your business. The trick is to build Back links to get the ball rolling.

There are good and bad ways to build Back links into your website. The best way is to get quality Back links from websites similar to yours. For example, if you are a financial advisor, ideally youd like to get a Back links from...

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