In a Word, Yes!
Publishing a newsletter as a part of your marketing campaign can increase the potential profit from existing customers becoming long-term buyers.
Newsletters gives us a tool for collecting the email addresses of targeted visitors with the intent of turning them into paying customers.
Utilizing this tool also gives us the means by which we can remain in contact with an additional valued resource,”The Previous Customer.”
If You want to keep customers, A Newsletter is a must.
If you don’t have a Newsletter, you have no way of following up with your paying customers, or for that matter, any potential customers. Someone that has purchased from you once is very likely to purchase again. You don’t want to run the risk of losing that person because you don’t have a follow up method in place. A Newsletter.
The standard for publishing your newsletter is generally once a week. You may want to publish bi-weekly. If you find something of value that your customers might have an interest in, you don’t have to stand on ceremony, you can notify them at will. The frequency of your publication will...
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