Changing Variables With Controlled Testing With Weight Watchers, 1shoppingcart & Aweber Examples
My company is just like any other in that we test all sorts of things. We test ad campaigns, sales letter copy, images on web pages and in print copy, headlines, story leads, mini-site pages, buttons and more to see which ones convert the best, which give the best return on investment (ROI). But theres one thing in common among all tests, and its important to note: you need to only change one variable in the test in order to have a controlled test where the results will tell you what you want to know. And heres a prime example
My Weight Watchers program taught me a new lesson in the value of controlled testing this summer. What I learned is that no matter how large a company is even one as large as Weight Watchers who is more than 40 years old and boasts having helped millions – there is room for improvement with regards to controlled testing in their programs.
Controlled testing is where you have only one variable that you are changing in order to get an answer to a question you have with regards to your personal life, business life or any part of...
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