Defining MLM

| Total Words: 386

As the name suggests, MLM (Multi-Level-Marketing), basically involves selling a companys product directly to the customer by way of networking. Traditional retail selling is left to the brick and mortor businesses.

MLM is executed through a multi-layered distributor system where payments by the company are made to the distributors according to the distribution level they are in. Distributors are responsible for the business development and the revenue generation for the company.

The products sold are those that are used daily. Generally MLM is done by the companies that are offering products of regular use, such as, soaps, detergents, car wash, containers and cosmetics. This is not an exhaustive list, it’s merely a sample.

The convenience of shopping is another strong feature of MLM. Generally, MLM supports online shopping and at times even people network makes the shopping process easy. The distributor goes to the customers house, workplace or wherever it’s convenient to both the seller and the buyer.

The key features of MLM include networking, flexible timing and convenience.

Networking is the backbone and the soul of MLM. Word...

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