Once you get into the search engine optimization game, you will learn all kinds of fundamental axioms. Emphasizing your keyword in code is one.
Emphasizing Your Keyword For SEO
Keywords are the key, pun intended, to search engine optimization. You must develop an understanding of what your prospects are looking for in your area of business. Keyword research is the method for doing this and a step that should be undertaken with great precision and effort.
Assuming you have nailed down your keywords, the question arises as to how to use them on the pages of your site. There are a lot of strategies that work and everyone swears by the one they use. That being said, making sure the primary keyword is emphasized on the page is one strategy that I certainly use frequently.
In my opinion, every page on your site should focus on one keyword phrase. Others prefer to go with a variety of keywords totaling no more than 13 to 15 total words. Each approach works, but you still have to determine the particular phrase you wish to emphasize. Once you have selected the phrase, it helps to draw the attention of the search engine to it by emphasizing it in some way....
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