For Sale By Owner? Or Lose a Sale By Owner?
Many people tend to think that by hiring a real estate agent, they are losing out on money that they could have saved if they sold their own home. This couldnt be further from the truth. To often, people put their own houses up for sale and then wait until the right buyer comes along. But how long does that home stay on the market until THAT happens?
The general public is often mistaken about the role of a real estate agent. The agent doesnt just earn a commission off a purchase or sell of a property, but instead, it is in the best interest of the real estate professional to do everything possible for their client. What this translates to, is the ability of the real estate agent to tap into sales and marketing channels that the average home owner or purchaser could not use.
People who buy or sell properties do not have access to the multi listing services, weekly advertisements in major news outlets (paper, television and radio), and an extended lead network that provides fresh referrals. Instead, a for sale by owner situation hopes for newspaper ads and word of mouth to sell their property.
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