Generating leads with your autoresponder

| Total Words: 334

An autoresponder is probably one of the most important marketing tools you can have when youre doing business online. In fact, theres probably only thing more important than an autoresponder, and thats your opt in list. But as you probably know: autoresponders and opt in list go hand-in-hand: the list doesnt exist until your autoresponder mailing list starts filling up with names and email addresses!

If you want to build an email list, the easiest and fastest way to gather email addressess is to give things away for free: give away an ezine, free reports, free ebooks, free access to private websites, or anything else that you can think of. Your goal is is to get people to sign up to receive that freebie, and to agree to receive email from you in the future! This way, you create a win-win situation: the person thats subscribing gets a freebie and you get his name and email address, and permission to email him in the future.

But if you give it some extra thinking, you could get even more than that. The freebie that you give away can also be used to promote your products or services. For example, if it just has (your) affiliate links for products or services that...

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