Football is very big in the United States and proof of this is how Superbowl has beaten the Olympics as the most awaited sports event on this side of the globe. That claim may be up for debate but a lot of things will support this declaration. The National Football League (NFL) players and their teams are proper nouns that are recognizable even by kids and some of its players have gone into movies and television by appearing in cameo roles.
It is not uncommon for kids to answer I want to be an NFL player when asked what they want to be when they grow up and adults are not shy in admitting they dreamt of becoming NFL stars too. NFL has become a brand in itself with a logo that is familiar to millions of people all over the world even the non sports fans.
The Superbowl is also dubbed as the Oscars of the advertising world and because of this it has attracted big brands into investing millions if not billions of dollars for a 30 second exposure during the Superbowl. Advertising agencies agree that Superbowl is the one place you would want to launch your new advertisement or campaign because of the number of people watching and because the very next day the media will...
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