Google, in the present internet world, is one of the most successful and fastest growing companies. This is also in part due to the particular service which Google offers to its users that of a search engine. Thus, people turn towards it as a reliable source of information. So, Google found itself in a unique position of bringing marketers and consumers closer to each other. The result of this was the creation of the Google Adwords advertising process. This service is Googles own improvement on the Pay-Per-Click (PPC) advertising model.
We all know how a Google search works. You type in your query and Google displays the top ten results on the page. Google Adwords takes the advantage of this fact of a captive audience the researcher and displays a list of unobtrusive advertisements on the right side of the web page. These ads link directly to your website, immediately guaranteeing a focused audience. Also, Google offers the same facility for many of its partner sites like AOL and Earthlink etc. Recently, Google has started another service Adsense. This service enables you to display your advertisements on a website relating to the product or service you are...
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