Google continues its march toward being the ultimate search engine in terms of relevancy and quality, and if you arent paying attention and keeping up with their changes, youre going to be left in the dust, with ineffective campaigns and hefty minimum bid prices.
This is just another move in the latest flurry of changes Google is making to weed out the scrapers and arbitragers. Youll find the following in the Google Quality Score Section:
* Link to the page on your site that provides the most useful and accurate information about the product or service in your ad.
* Ensure that your landing page is relevant to your keywords and your ad text.
* Distinguish sponsored links from the rest of your site content.
* Try to provide information without requiring users to register. Or, provide a preview of what users will get by registering.
* In general, build pages that provide substantial and useful information to the end-user. If your ad does link to a page consisting of mostly ads or general search results (such as a directory or catalog page), provide additional information beyond what the user may have seen in your ad or on the page prior...
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