Google is one of the most popular search engines on the Internet today. According to statistics about 50 to 80 percent of searches made by users worldwide are being done on Google. That is probably one reason why most Internet marketing strategy, either search engine optimization or pay-per-click, consider every action done by Google as vital factor.
How so? Well, Google works by “spidering” or “crawling” web sites. Once this is done, the web sites are then added to the Google “index”. This index is pretty much like a phonebook, it is Google’s very own list of pages on the Internet. After that, Google performs several operations on the information they had accumulated. Eventually, it decides where each page will appear on the list of results for searches.
Every once in a while Google would start using a new index for its search results. This time is called the Google Update. Currently, the Google updates occur about once in a month. It usually takes a few days and is quite an anticipated and dreaded event for most site owners, since this is the time when their listing in Google changes. Is it for the better or for worse?...
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