With the exception of some not for profit organizations most people go into business in order to produce revenue (income) and profit. Unfortunately, when it comes to a home business, and especially network marketing, many people forget this important point.
In a traditional business, whether a Ma and Pa shop, or a large franchise store like McDonalds, business owners know to watch their numbers. A business must make a profit in order to survive and, if it doesnt, adjustments must be made accordingly.
One of the reasons for the high failure rate in small businesses, home businesses, and MLM (network marketing), is because due to the low entry costs and requirements people often dont treat them like, real businesses.
Two things commonly happen:
1) Many people have the attitude that since they didnt have to invest much to begin with they really dont have to be too concerned about whether they make money or not, or how soon. Of course, that often ends up being a self-fulfilling prophecy. Its not just that way with a business, but with many things in life. If you come to own something that cost a great deal or required a lot of effort to acquire you...
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