All ecommerce businesses employ embedded links to improve their Page Rank, and to lead customers from one area of the website to the next. One of the most common is Click Here. These lead to the websites most important pages, buy now pages, and squeeze pages. Most webmasters discount these links as unimportant.
Unfortunately, they can throw a websites SEO campaign out of whack. Think of it, the ecommerce site invests months of work, and countless dollars in graphics, images, and content to build the perfect sales tool. Then, without thinking, they add 100 Click Here links.
Focus on Search Engines
When the search engine robots travel to the site to spider the content and rank the website, Click Here becomes one of the dominant keyword phrases. It is fun to go to Google and type in the keyword phrases click here to see what happens. No one starts out to be #1 for the keyword phrase, click here.
Tagging the Bottom of the Content
Another mistake is adding a list of links at the bottom. Google gives very little weight to links at the bottom of a page. So, adding, cheap digital camera at the bottom of the page will not attract search engine robots...
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