There is a term used in the optimisation industry- content is king. This is very true. SEs (Search engines) love content, especially regularly updated content. With this in mind, you must remember that links are queen. Having inbound links to your website is a very important factor of the SE s algorithms, if you want to increase your visibility on SEs then you must increase the amount and quality of the links that point to your website. For many small to medium companies the cost of paying for a full time link building campaign is far too expensive.
Companies, webmasters and web site owners should be constantly trying to improve link popularity (inbound links to their website), an increase in inbound links will cause an increase in visibility on the SERPs (search engine results pages).
The times of a link is a link have however passed. Reciprocal links should only be arranged with websites that are about the same topic or share similar content. Websites that reciprocate links with websites that are not similar are deemed as artificially trying to increase link popularity by the SEs. One way inbound links are more valuable than reciprocals, and remember that it is...
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