How to Make Your Cold Calling Effective – 4 Examples of effective dialogue in cold calling!
How can we make cold calls “work” when were talking to someone we havent met, about something they may not need? Well, its really simple. First we look at how to relate to them rather than hoping theyll relate to us and our solution.
When we approach cold calling with a question about what their needs are, potential clients respond much more readily to the idea of talking with us.
To help you with this, here are a few examples of dialogues within four very different industries.
Example: Staffing
In the staffing or recruiting industry, the goal is to call a company and identify whether they need help finding new staff.
The old cold calling approach is, “Hi. My name is… Im with XYZ Staffing Company, and we offer these services. Im just calling to…” And by that time, the person pretty much says, “Were not interested,” right?
With this new cold calling approach, the idea is to think about the problem youre solving. The problem youre solving is helping them find good people.
So I...
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