Three seconds and 40 characters. That’s all you usually have to work with when trying to get and hold the attention of someone reading email. And, with user behavior changing so much in response to overwhelming amounts of spam, the attention spans of email readers are getting shorter. Needless to say, it’s vital to make the most of your introduction via the email subject line.
Email marketing powerhouse DoubleClick.com conducts annual surveys with regard to user behavior when it comes to email. A couple of the statistics from their latest findings are interesting. The second biggest motivator in opening email is the subject line. (The first is the “from” line.)
Because subject lines are often truncated at around 40 characters — and because email readers usually have their index fingers poised over the delete button — we’re left with about three seconds and approximately six words to make an impression. So what works? Which types of subject lines have proven to be successful? Here are my top three.
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It’s an old sales clich that still holds true in the fast-paced world of cyberspace:...
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