If It’s From The U.S.A., Chinese Consumers Say “Send It Our Way”
Americans have always taken pride purchasing products “Made in the U.S.A.,” but did you know that Chinese consumers’ hunger to buy our homegrown goods is steadily increasing?
A public opinion poll of China’s emerging urban middle class-sometimes referred to as “Chuppies”-revealed that they would like to see a greater selection of American goods in their local stores. Conducted by Research International and commissioned by UPS, the survey polled 1,140 Chinese consumers between the ages of 20 and 59 in six cities.
Topping the list of most coveted products are high-quality, personal care toiletries, such as shampoo, shower gel or toothpaste. Next on the wish list are consumer electronics, such as digital cameras or laptops, followed by apparel and fashion accessories and music and DVDs/videos.
When deciding what to buy, quality comes first to Chinese consumers. Sixty percent of those polled cited quality as the most important factor considered before buying a product. Price/value followed at 18 percent, which was more important to...
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