Today, the Internet provides unprecedented opportunities for independent music to find an audience. Unsigned bands and solo singers can now build a fan base that will not only listen to their music, but to buy MP3 downloads.
The Internet’s Grassroots Movement
It’s indisputable that the Web has created a paradigm shift in the way we live our lives. We’ve come to depend on the Internet for communications, information gathering, shopping, and so much more. With the advent of what is widely known as Web 2.0, the Internet has once again shifted into what could best be summed up by one word: democratization. For example, journalists are no longer affiliated with mainstream media outlets; they’re researching, blogging, and breaking some of the top news stories of the day. Experts no longer sit in their ivory towers and publish papers in academic journals; your family members, neighbors, and co-workers are constantly refining the compendium of expertise known as Wikipedia. Throw in MySpace, YouTube, and other social networking sites, and the top-down information structure is tossed out the window, replaced by a bottom-up, grassroots...
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