Internet marketing is little different from any other form of marketing.
How do you react to that statement?
If you think it means you can apply the exact same marketing principles you would for a brick and mortar store you will likely miss the success that may be possible.
If you think it means you can apply similar philosophies in a new environment then you have succeeded in understanding the statement.
Common Parallels
In many brick and mortar stores you will find business owners who have a desire to build their business by developing a mailing list. These lists are derived from individuals who have expressed an interest in the product or service the business provides.
In online business you will find site owners seeking to gain email addresses from prospects and customers for the purpose of sending highly specific information on products or services provided.
In a brick and mortar store you may find business owners developing a newsletter than could benefit existing customers.
In an online store ezines or online articles are made available for existing and potential customers.
In a brick and mortar store you...
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