Two major retailers have moved into the online movie sales business. WalMart and Amazon.com join existing properties in trying to convince the consumer their downloadable wares are more attractive than other, less “official” options. Do their services offer anything significantly different than the current players in the market, or is simply a case of the same limited options with different labels?
WalMart announced its entry into the download field at mediadownloads.walmart.com. At least, that’s one of their promotional sites. WalMart enters the fray trumpeting licensure with all of the “big six” movie studios. That one feature does provide an advantage in that is allows them to offer a selection that eclipses most of the competition.
There is little else that is unique about it, however. There is download software made available much like Apple’s iStore, but it utilizes Microsoft’s DRM piracy protection technology. That means the service won’t operate over Firefox or other browsers and won’t run on Zune, PSP, iPod, or computers running Mac or Linux.
WalMart sells about 40% of the DVDs in this country...
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