When surfing through the Internet, one occasionally comes across little text advertisements to the right of the usual advertisements that come in websites. These are ads through the program Google Adwords.
Google Adwords is a variation of the pay-pero-click advertising system; advertisers end up paying Google for each click by a searcher or web-surfer, not for any other extraneous costs. A regular Google Adwords ad is composed of a headline with 25 characters and basic product information with at most 70 characters.
However, unlike the regular pay-per-click systems which base their search engine hits and ranking based completely on a sites ability to bid highest for particular keywords, Google Adwords gives a ranking on the basis of the cost per click and the click-through rate. This means that while advertisers also aim to bid for keywords, Google also factors in the relevance and the traffic coming in to the website when ranking a page.
Why are people using this system?
The Internet, as everyone may well know, is an effective means to reach people across borders and geographic constraints. According to recent polls, Google and its various...
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