Pop Ups : The Love Them Or Hate Them Debate
Nothing causes more irritation that website pop ups, apparently. It seems everyone hates them and everyone blocks them.
But is this really the case? Do people really hate pop ups?
You see, when we look into it in more detail, and ask people about the circumstances of their intense hatred of these tiresome little creatures, we find out two very interesting truths.
The first truth is :
– People hate irrelevant pop ups
The hate is derived from websites that spawn irrelevant non targeted advertising pop ups. You may be on a directory website, and youre hit with a pop up trying to sell holidays. Were you looking for a holiday at the time? Chances are you werent.
Because the pop up is non targeted, it is not relevant to you and is therefore annoying.
And the second truth is:
-People hate multiple, spawning pop ups
The type you find on porn or gambling websites (so Im reliably informed!) the pop ups keep coming like a swarm of locusts as quick as you can swat them, another appears!
So what does all this mean to the web marketers, website owners and...
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