If you are looking around for a search engine optimisation company to carry out some SEO work on your website, then make sure you choose the right colour hat. There are a large number of companies that adopt a fast and unethical approach to SEO, known as black hat SEO, while there are a smaller number or companies that implement ethical SEO work, known as white hat SEO. The key to choosing the right colour, which is obviously the white, is as follows
Before you even think of taking on a search engine optimisation company, the first thing is to shop around and see what is out on the market. The same principles would apply if you were to buy a new computer. You would look at a few models, prices and what each model has to offer. If an SEO company was to offer a service that would guarantee you top ranks, there is a very good chance they are wearing a black hat. No SEO company can guarantee top ranks since they have no direct control over the search engines and their ranking algorithms. They can however mention that top ranks are highly achievable due to their previous success with other clients.
Be sure to look at a companies portfolio page (if they have one on...
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