Arla Foods, Europes largest dairy company is the first major Scandinavian company to start blogging externally. Taking the lead is their Danish company, with three (3) different blogs all in Danish. The company hopes to provide information about nutrition and health, the life on a farm and what is happening behind the organization.
Reasons for Blogging
Arla Foods corporate blogging is aimed at building long-term relationships by providing a human face to its consumers. Their blogs also wish to present their qualifications in the specific industry theyre in. In the middle of much criticism in Denmark, blogging is a courageous but a logical step to take in countering bad press.
Aside from having to defend itself against accusations of crushing small diary companies in their native home, Arla Foods had to face the widespread boycotts in the Middle East over the Danish caricatures of Prophet Mohammad. The drawings which were published in a Danish newspaper depicted an image of the prophet wearing a turban shaped as a bomb with a burning fuse. Islamic traditions prohibit any depiction of the prophet including respectful ones to prevent the use of such images...
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