The Market Power Of Internet Video Advertising

| Total Words: 475

The corporate world understands the market power of internet video advertising. Web display ads and videos are going to generate a lot of income. Jupiter Research forecasts U.S. online spending to rise from 19.9 billion this year to about 36 billion in 2011. Most people who serf the web are looking for information.

The web brings a new phenomenon to advertising by presenting streaming video. The consumer can learn about a product, and the advertiser can feature as much content as he chooses. In terms of time and distribution the web is the best way to reach a large audience. For a business to have this type proximity to their customer has been unheard of before the web.

The market power of internet video advertising is felt across the globe, in such a way is not matched by any other media. The market power that the web offers a small business is the direct results of the technology section. The opening of this type communication is still gaining steam. A sizable surge in consumer confidence in the web as an information portal will occur as the secondary market of mobile devices grows.

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