How do you attract your targeted niche market to your Virtual Assistance practice? Start by crafting a website that clearly reflects your ability to meet their needs.
Keep your target market and niche in mind when you’re writing the content for your website. Dont be afraid to identify your target market from the start.
You may choose to brand yourself as The Authors VA and build this title right into your header graphic and headlines. Everyone who visits the site will know that you specialize in serving authors. Or you may have specialized in providing speedy service for urgent tasks so youre branding might be The Speedy VA with a tag line of Your business emergency is our first priority. Visitors will know right away that youre the answer to all their last minute administrative problems.
Your service descriptions will also need to be tailored to your niche. Describe just how you can be of special service to your target market. Let them know how your specialized knowledge can benefit their particular kind of business. Without trying to sound like youre tooting your own horn, you do want to highlight your understanding of their...
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