Timeless Marketing Truth: How Do You Know Your Advertising Copywriting Is Good?
There’s only one way to know if your advertising copy is any good. It’s the same way that your customer knows itit sells!
We are not all born copywriters, but we are all born customers. As a natural born customer, you can recognize good copy
Step outside yourself and read the copy fresh: does it reach out and connect with you, does it hold your interest, does it promise something real that you really want, does it convince you?
It has been said that advertising space without good copy is like the wooden Indian in
front of a cigar store: It locates the store but it doesn’t say anything. Thus began an article about advertising copy written in the year the Titanic went down. What else did this sage of sales have to say in 1912?
Good advertising copy does three things:
First: Attracts attention.
Second: Interests the reader.
Third: Convinces the reader.
The first mission of an advertisement is to attract attention. The attention of the reader may be secured by pictures, trade marks, striking headlines Copy must be...
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