1- Have a written project plan
Run your fundraiser like a small business. Have a written project plan that spells out all roles and responsibilities.
Slot motivated individuals into those roles and equip them with everything they need to do a great job.
2- Use your website
If you don’t have one, get one. Use it to communicate goals, thank your sponsors, highlight periodic offerings, recognize successes, honor individual contributors, etc. Promote your web site on all your materials.
3- Review previous records
See what’s been successful before. Look for ways to improve upon the past.
What items sold best? Get more of them.
Has your gift-wrap sale lost its luster with declining revenues?
Jazz it up with newer offerings.
4- Set a specific timeline
Make sure that your start date and end date are both firm.
The best selling period is 17 days, including 3 weekends.
Any longer and the drive runs out of gas; any shorter and you limit your prospects.
Avoid any scheduling conflicts.
Plan ahead to avoid overlapping other important community events, holidays, etc.
5- Actively...
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