What a strange title. Of course content is important! Why bring it up?
That is a good question. The reason I bring it up is because for many web designers there seems to be the attitude that they should simply provide several areas of fixed content that may appeal to search engines.
For most web designers this is a time saving tactic that bows to the notion that a site MUST be Search Engine optimized (SEO) without thinking about the life of the website post-launch.
Sometimes the online business owner does not fully understand the role of fresh content to the improved status of their website. In most cases the business owner is simply anxious to get the site developed and launched and hasnt taken the time to wonder what happens after it goes live.
The web designer may not bring this up either. It is not that the web designer may not want the best for you, but they also know it may be labor intensive thus time consuming for them. They may also realize you might not have significant new data to include.
Fresh content can be culled from a variety of locations. You can develop fresh content on your own or you can ask vendors for content that they...
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