What Would The Internet Be Without Search Engines?, Part 2

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What Would The Internet Be Without Search Engines?, Part 2

A major impact of search engines has been on internet commerce. Nowadays, internet marketing doesnt focus on who has the flashiest web site or who has the best prices. Instead, if you are at the top of all of the major search engines (meaning that your site is displayed above the rest when the user searches for a relevant keyword) then you are almost sure to beat out your opponents. So, marketing companies do their best to crack the search algorithms. Every search engine judges sites based on many different factors, each of which is analyzed by their web crawlers. When someone makes a search, the engine displays sites that fulfill more of the factors at the top, where the user is more likely to see them.

The many factors that search engines use to judge sites include the text on the site, the design, the originality of the content, how many other pages link to that site, how many of those links are one-way, and many other factors. People who work in search engine optimization (or SEO) have a detailed understanding of all of the most important factors, and do their best to adjust the clients website to...

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