We all learned how to write in school, but in advertising, there are some simple techniques that experienced writers use to convey messages with greater impact and brevity. Without being too tutorial, youll find these 9 tips quite handy when writing your next sales letter, brochure or web...
8 Strategies To Catapult Your Copywriting Skills To The Next Level
I am about to share with you 8 quick ideas and suggestions to dramatically help you improve your copywriting skills as you get going.
You can use these tips when it comes to creating offers, E-mails and sales...
=> Step #1 – WHO DO YOU THINK YOU`RE TALKING TO?
Before you sit down to write your email sales letter, you`ve got to determine exactly who your audience is. This is a master key to getting results from email marketing.
Ask yourself these questions:
– What do your...
Nothing can turn strong copy into a 97-pound weakling faster than a flawed review process. The result is severely handicapped marketing efforts and, alas, fewer sales.
How can you avoid this dire marketing situation?
By having a smart and consistent review process that preserves...
6 Reasons Why Case Studies Are A Terrific Market For Freelance Writers
I remember the first time a client offered me a case study writing assignment.
I was petrified.
It was early in my freelance writing career and I didnt even know what one looked like. I had a lot of...
5 Must Have Questions In A Sales Letter – Must Know
People have included all kinds of sales pitch in their sales letter but sometimes still wouldnt achieve the results they want. The importance of a sales letter is likened to having a shop to sell cars. If the looks of your shop...
Copywriters often disagree on whether a short sales piece with lots of white space is better or whether long and detailed is the way to go. The long and short of the debate is this what type of buyer are you targeting?
There are basically 2 kinds of buyers.
1. The Impulsive...
Your FAQ Page – A Sales Tool? You Bet!
The FAQ page a standard addition to almost any site. It usually lists questions customers ask on a regular basis, and the answers to those questions. But what befuddles me is that hardly any sites Ive visited use this page as a sales...
Before you actually write the e-book we are going to write the sales letter first. Now I suggest you write it in Microsoft Word and save it. Then we can transfer it to the main Sales site Page when we are designing our basic site in step 5
The main reason we are writing our sales copy...
We all know that the lions share of web traffic comes through the search engines. We also know that keywords and links to your site are the two things that affect your ranking in the search engines. Your keywords tell the search engines what you do, and the inbound links tell them how important...
When writing a sales copy, all internet marketers know that a long copy will sell more than a short copy. This does not mean that the more words the better; the quantity and the quality of detail is what will improve its performance.
Having the correct sales structure will keep the...
User documentation is all too often written by programmers for programmers. It tends to focus on the products features, rather than the users tasks. Generally, programmers arent in the ideal position to be writing user documentation. Theyre too close to the bits and bytes, and theyre too far...