You have most likely seen Google AdWords, even if you dont realize it. Its that list of sponsored links that runs down the right side of your computer screen when you Google a word. Youll often see links at the top in a little blue box as wellweve all seen em.
So what is Google AdWords?
Google Adwords is simply an online advertising solution that companies who have a web presence can use to drive more traffic to their site.
At-a-glance:
1. Google sells the space along the top and sides of their search engines to site owners interested in getting more exposure.
2. Site owners bid on keyword(s) that relate to what they have to offer.
3. When people perform a search on Google using that keyword(s), the site owners ads display as text-links in a column next to the organic results.
How Will Google Position Your Ad?
One of the things that set Google AdWords apart from their competitors is the way they rank their sponsored ads. Most search engines let you bid on keywords. He who bids the most per click wins the top spot. Period.
With AdWords, the amount you bid is only one factor. Google also takes into account the...
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