Going Beyond Search

| Total Words: 821

Search, Search, Search, that’s all that people are talking about today. Google, Yahoo and Microsoft are competing with each other to try to be the number one search engine. Why? Because the number one search engine gets huge amounts of traffic and traffic equals revenue. Whether it is from ads or from services they can market, search engines stand much to gain from ‘being number one’.

But do the search engines as they stand today fit the demands and requirements of the next generation of internet users?

As the internet grows and the amount of information on it becomes so immense that for every simple search you get thousands of results, the efficiency of the search engine goes down. The search algorithms spend most of their time and computational resources trying to eliminate spam. As a result they can barely keep up with the load of information, let alone sort it in an efficient and intelligent way. So what happens to us, the end user, is that we don’t get what we are really looking for. Now it takes longer to search through the search results than it takes to actually read the information being searched for.

Search engines must...

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