Let us never negotiate out of fear. But let us never fear to negotiate. (American 35th US President (1961-63), 1917-1963) Even the most famous recognize the need for the art of negotiation. To be able to make a good real estate deal, you must develop the art of good negotiation or find someone who can do the negotiating for you.
The real secret of being a successful negotiator is to help both parties obtain their goals. To do this you must present your case in a businesslike way and close the transaction. This can be accomplished in 4 steps.
1. The first step in any negotiation is to know your goal. If you have someone else negotiating on your behalf, make sure they understand what your ultimate goal is. If your goal is to get the property at the lowest price, make sure you understand exactly what is involved to achieve that success.
Don’t be afraid to reevaluate your goals. If during the negotiation process new details come to light that may allow you to obtain your goal by a different means, allow yourself the ability to explore the new details, don’t get stuck in your negotiations by being to rigid.
Once you are...
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