Much of business involves inducing people to do what we want them to do. Whether it is to sign a proposal, return a call, set up an appointment, provide information or pay a bill, we are constantly nudging.
In business, to exist you must persist. But what happens if your nudgee is flat-out unresponsive? Can you still advance your agenda?
In many cases you can. Execute a classical Poingo inversion, top it off with a half-gainer and a solid plant at the end, and you’ve got your deal.
In English that means to look for opportunities to invert the situation wherein the inaction, rather than the action of your nugdee prompts the furtherance of your cause.
Your answer may be a self-serving letter or email. Example:
Your customer ordered a load of snipe bracelets, but now that you have them and are ready to deliver, you can’t get a returned phone call. After a few attempts, move into self-serving mode.
Leave a phone message, followed by a letter and an email which essentially says this:
Self Serving Message (paraphrased)
“Hello my esteemed customer, bringer of light and feeder of my children. I have spent a few...
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