Search Engine Optimization (SEO) is a phrase that can appear to be a catchall. It seems these words are floated around whenever anyone talks about marketing on the Internet. It can even become easy to simply think of the term in context of something we dont understand so we ignore it. However, to ignore SEO is to invite a slow death to your online business.
Search Engine Optimization is the goal, not the specific process. Essentially what it means is that that you must use a variety of marketing tools to achieve Search Engine Optimization (SEO).
Too many people think of SEO as a tool, but if it is where are those who know how to use it that way? I realize I may be arguing semantics, but optimization can only take place as you rely on other tools in your marketing tool belt.
Imagine SEO as a town and marketing as your car. There are multiple components that make it possible for you to drive your car that is the combined marketing needed to move your business car from a place called Idea to another called SEO.
There are many businesses that like the place called Idea and never seem to understand that they need to take their idea and transport it to a...
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