In article anatomy I like to teach that there are several key components. Of course these can be stretched varied and thrown out altogether, but not until you’re an expert at writing content-rich articles. One key component of a clear article is, of course, the lead paragraph. Second in importance only to the headline itself, the lead graf (paragraph for short) has to be engaging, informative and lead the reader to believe you’re the one with all of the great advice they’ve been looking for.
Write a good lead-in and your readers will be anxious to act on whatever advice you share in the article itself and if they do find value in your advice in the article they’ll be very hungry for me of your expertise. Hence, more sign-ups to your e-mail newsletter or better yet, more sales of your products and services.
So here are a few ideas for writing engaging lead paragraphs for your target audience:
A problem: Try to identify with a huge challenge or issue your audience is facing. Most likely you’re facing it too. So expose your experiences with this problem. You’ll endear yourself to your audience, cementing your status as the...
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