The Crucial Need For Innovation In The Field Of Industrial Marketing
If your company manufactures or sells industrial supplies, equipment or machinery, and you are the person responsible for sales, then undoubtedly, you know how competitive the industrial marketplace has become over the last few years – especially on a global scale. Because of this, the need to gain competitive advantages through profitable marketing innovation is greater today than ever before. A company can no longer ignore innovation if it expects to gain or maintain its competitive edge in the marketplace.
What Is Marketing Innovation?
Marketing innovation is when a company creates or discovers a unique way of promoting their products, not necessarily through an entirely new channel or medium, but certainly different
nonetheless. In many cases, marketing innovation can result from the integration of several existing resources and tools that can be utilized to help a company reach their target market in a more cost effective manner.
Marketing innovation does not just happen. It must be connected to competitive issues the company faces in the marketplace. It is these...
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