Whether youre an introvert or an extrovert, feel like you have the gift of gab or just dont know how to make small talk, networking know-how is very important for your business success. There is a notion in business that I believe most of us subscribe to that says all things being equal, people will do business with and refer business to those they know, like and trust. And the key to this is obviously being able to develop relationships.
Think of networking as the cultivation of mutually beneficial, win-win relationships. In order to be win-win, there must be GIVE and take (notice the emphasis on give). Networking shouldnt be viewed as events where you go to sell your business. When effective networking is taking place, the parties involved actively share ideas, information, resources, etc.
Ok, so you know that you should be networking because it is one of the most cost-effective lead generation activities when used wisely, appropriately and professionally. But, maybe that seems easier said than done. Heres a seven step plan to really get going with networking for your business.
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