Setting up your ecommerce site was no simple process, but in creating a successful ecommerce business, setting up the site is only the first step. Promoting your ecommerce site is what will determine whether or not you make a profit. How you promote your ecommerce site will determine how much profit you will make the first month, the first year, and for the life of the business.
First things first: the reason you have an ecommerce site is to sell your products. Each page that lists a product needs to have words to offer the consumer as much information as possible about the product that you have to offer. Because your pictures don’t have the benefit of touch and three dimensional site, your pictures need to offer as many angles as possible, including close-ups and labels if applicable. In this way, your customer can feel confident that he or she is going to get exactly what they want.
Search engines, however, can’t see pictures. The only way that search engine spiders will pick up your site when a customer searches a key phrase that relates to your product is if you have text that relates to that product on the page. Include it in the title bar for the...
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