Reading through a text-link advertising forum recently, I noticed a number of negative posts. One post in particular stuck in my mind and I want to answer it here.
The poster had been frustrated with his results from a text-link ad campaign. He mentioned that he was new to text-link advertising and he wasn’t getting any results.
My short answer to him would be, “Your text-link ads can get results, but you have to use the right text links and the right ads.”
My long answer follows, in the form of five key tips for any text-link advertising campaign:
1-First, make sure you have a product that’s good. In this case, your product is your website. Make sure it’s designed well, easy to navigate, with content people are interested in. Nothing is worse for a bad website than a good text-link ad campaign–you drive people to it once and then they never come back.
While you’re at it, be sure your website is designed to encourage visitors to do what you want them to do (i.e. click on CPC ads, buy your or your affiliate program’s products, etc.), ETHICALLY, of course.
2-Second,...
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