Just when you think you understand the content publishing trend of the day, here comes another one to mess up your plans. If you’re frustrated, confused and don’t know how to fit everything or if you even should. It’s not easy coming up with a web content publishing management strategy. It’s something I struggle with from time to time as well.
I believe it’s a personal choice. All these are just different methods of publishing your content. There are some key questions you might want to consider.
What is your audience most predisposed to?
The reason we publish web content is so people will find, it, read it, use it and hopefully generate a sale for your products. It doesn’t matter which is the best format but what is best for your audience. Which content format do they respond most to? Are they highly mobile people, always on the road? Do they prefer reading to listening? Are they technically savvy enough to understand how to use an RSS reader? If you don’t know, ask them.
You’ll naturally have a hodge podge of answers and sometimes even after asking, the result is not always clear. Overall, written...
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