Most small business owners are not aware that they or an employee may be breaking the law regarding spam. The advice that follows is intended to help you avoid any financial or legal consequences.
The CAN-SPAM Act of 2003 was signed into law and became effective January 1, 2004. As a...
Networking And Volunteering Is Key For Career-Minded. College Students And Graduates
College students and recent graduates seeking to get a foot in the door in the working world can gain valuable experience through volunteering. The key to success is in thinking beyond traditional jobs to...
Business Name How To Pick One From A Legal Perspective
A business name can be a huge factor in the ultimate success or failure of the entity. Unfortunately, many people fail to give a lot of thought to it prior to moving forward. There are many factors to consider including something...
Sell More Higher-Margin Products
Businesses that find they’re not earning much profit, despite strong sales, may have allowed low-margin products to become their mainstay.
A newsletter can emphasize higher margin products, among both customers and employees. For employees,...
This is not so much about how to market a dental practice, as it is an illustration of how smart marketing strategy can permeate every aspect of a busy professional service firm.
During my last appointment, Dr. Penski and I talked about her practice and approach to marketing. Here’s...
Clutter and Chaos: two things that can give you enormous stress
Clutter and chaos are the two things that can really cause stress and anxiety to just about anyone. People who often lose their car keys, billing statements, or just about anything important often experience a frantic search...
Are You Prepared To Negotiate For Happiness? Believe it or not, everything truly is negotiable! Each new job offer or performance review is an opportunity to negotiate base salary, bonuses, benefits, stock options and various other incentives that add to job satisfaction and ultimately, provide...
I recently replaced my business phone system to accommodate an increase in the volume of calls I was receiving. I own a car rental franchise and needed to have new lines and new phones installed to go along with the new customer service representative I needed to hire. By taking care of my...
Winter smells fill the air, cool breezes send the geese on their way, and frost steals the color from fall leaves. Yeah, it’s that time of the year again. We get out our winter clothes and head for the malls. Shopping and the holidays go together like a hand in a glove. The question...
With hundreds of new franchise concepts being started every year, it is nearly impossible to keep track of the freshest ideas. Here is an update of two new franchises and how they have fared in their first several months of franchising.
The Counter – No, this isnt just another fast...
Salary negotiating is an important topic that must be addressed prior to your initial interview with a prospective employer. Knowing your bottom rate, and being able to live with it [or on it?] is an important thing for candidates to uncover before the first interview. Why then do so many of us...
I recently finished a massive study of profitable and unprofitable sites. The average length of the profitable site’s sales letter was 1.8 pages. The average length of the unprofitable site’s sales letter was 2 pages.
Shorter ad copy was more profitable on average than long...