There are 1000 things in our lives that we never see until we need something in them. Niches are like bathrooms; you never notice one until you need it.” -Primm (The Niche Man)
#1 The person who finds a new niche claims the cream of the financial awards.
Gates built a platform for computers to operate on and made billions. Someone made pulpless orange juice.
Its shocking at how few books are written on the subject of niche buildings. An under marketed niche is worth a billion dollar marketing campaign.
#2 The best niches are built on the foundations of success.
A niche is a new idea, but it is marketed on a foundation that has been proven successful. Never think that a new product is all you need. You also need a strong marketing platform.
#3 The best new product is an old one that has been adapted.
The simplest way to create a new idea is to do what others have been doing for years, and improve it. Adapting a current product to solve more problems and add more value for the money.
#4 The best way to increase profit is by adding to a current product.
The best selling product can be improved by adding...
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