1. Start strong: Your title and initial lines should briefly and directly convey what you want to say. Include the who, what, where, when and why in the lead of your press release. The remaining part of your press release should include supporting facts and examples.
2. Make it easy for the media: Some media agencies and journalists will grab your press release and carry it in their publications with slight editing or no alteration. But even if its not used word for word, journalists may use it as fodder for other stories or to create their own story ideas. The more information and details you include, the less work the media has to do.
3. Think like the reader: Your press release should be able to keep the readers interest. Put yourself in the readers shoes. Would you want to read your press release?
4. Make it relevant: Try to point out real examples to support the message you want to communicate. Show why your information is important and how it benefits the reader. If your release isnt newsworthy, dont expect anyone to read it.
5. Support your story with real facts: Facts make your point stronger and tell the journalist youve already done much...
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