Writing and submitting articles to ezines and article directories can be one of the most effective forms of free promotion for your website.
Here are some reasons why you should be doing this to help grow your business:
1. Branding.
You can brand your website, business and yourself by submitting articles to ezines. You can include a “resources box” at the end of the article. That resource box can give your name, business name, your credentials, website address and a brief description of your website to prompt readers to visit.
2. Expert Status
If you write informative and helpful articles, you’ll become known as an expert in the field. This will give you and your business extra credibility which will help position you against your competition.
3. Exposure
Your article might also be placed on the ezine publisher’s home page. If they publish each issue on their home page this will give you some extra exposure and added credibility.
4. Permanent Links
You might get extra exposure if the ezine publisher archives their ezine on their site. People often want to read the back issues before they make...
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