So you have a new sports betting site and you were hoping to compete with the established sports book sites, how do you go about letting the world know the site exists?
In the old days new sports gambling sites would simply just start aggressive Pay Per Click campaigns. With todays Internet the search engines no longer allow gambling sites to advertise and that includes a ban on search engine PPC. Removing this type of advertising forced the online gambling providers to come up with other ways of increasing their popularity.
There are a number of strategies you can try in order to attract potential members to your sports betting sites.
1. Optimize your site for higher ranking in the organic searches. This is a tough one seeing as the competition is very steep. Dont use questionable tactics, just be honest with your SEO and optimize the pages for the content that is actually on each page.
2. Generate topical content well in advance of the sporting event that you would like to promote. Generally speaking, search engines can take 3 to 12 weeks to find new pages so unless you are really up on how to get the pages indexed quicker, give new pages plenty of...
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