10 Must Haves for A Successful E-Newsletter

E-Newsletters, commonly called E-Zines, are a must have for any business in todays aggressive economy. E-Newsletters, done correctly, are a creative, non-aggressive method of reaching your current clients and building your prospect base at little or no cost. They not only provide useful information to subscribers on a consistent basis but they are a valuable marketing tool that allows you to enter their lives regularly, to get your name, and products or services, in front of them without the heavy sell.

The following pages contain a list of must haves from the beginning to the end of your newsletter, and everything in between.

First and foremost, your E-Newsletter must have a:

1. SUBJECT LINE

Your newsletters headline, otherwise known as the subject of the e-mail, is responsible for 50-75% of its success. Other than whom the e-mail is from, it is what your reader sees first. Without a successful headline, your e-mail is destined for the trash can and youve missed a golden opportunity to reach clients and prospects with your message.

Writing a good headline is tricky and something people spend years learning and practicing. That...